India has the fifth largest economy in the world and the second largest population. Common business practices, socialising styles and traditions all differ, and you need to understand them in order to succeed.
India has the fifth largest economy in the world and, unsurprisingly, many businesses are keen to break into this vast and dynamic market. However, there are a number of important things to consider when doing business in India. This is a country steeped in tradition and it's easy to cause offence if you don't understand the cultural differences.
Business in India tends to be conducted on a more personal and friendly basis. A handshake is the most common form of greeting, but Indians will appreciate you making the traditional 'Namaste' bow, with hands together. Business cards are incredibly important, and should be presented at the start of a meeting. Before heading straight into business matters, it's considered polite to ask about the other person's family and background.
Much of Indian society is structured around hierarchy, and it's the same in the business world. In many Indian companies it is only the most senior figures who are the decision makers, and you should wait for them to put that decision in writing before you can consider a deal to be done.
When it comes to socialising, business dinners are more common in India. Be aware that they're generally used for getting to know one another, rather than an opportunity to discuss business. When you first meet someone, it's polite to exchange small gifts – these should be inexpensive to avoid causing embarrassment. You might like to wrap gifts in India's lucky colours of red, green, blue or yellow. Gifts are usually opened in private and at home, and you should always call the other person to thank them.
Politeness and manners are very important in India, and certain things which may come naturally to you should be avoided. For example, in every interaction or handshake you should only use your right hand because the left is considered unclean. Showing the soles of your feet is deeply disrespectful, and so is sitting with your feet pointed towards someone. It's best not to cross your legs and to keep your feet flat on the floor at all times. It's also considered impolite to point, so always gesture with an open palm.
Business in India is all about making a human connection, and the best way to do that is by treading carefully and respecting traditions. Be prepared to adapt your own behaviour. It's a small price to pay in order to build a great working relationship.
Business in India is personal
Companies often have a strict hierarchy
Negotiations and decisions can be slow
Socialising and gift-giving are common
Beware of certain gestures
