Not everyone enjoys or has experience of sales, but everyone can learn to be a better salesperson. If you're new to the game, you can quickly develop your skills and confidence.
Not everyone enjoys pitching and not everyone has the experience required to seal a deal. It's worth remembering that salespeople aren't born, they're made. Here are five tips for upping your sales game.
Firstly, know your product inside out. Your prospect will want to ask lots of questions and they may even throw some curveballs. Know your product like the back of your hand and you will spare yourself the embarrassment of being stuck for an answer.
Secondly, do your homework. Do as much research as you can about the person or company you're selling to. That way you can identify reasons for them needing your product or service.
Thirdly, establish common ground on both a personal and professional level. People buy from people, not faceless corporations. Finding something you have in common is a good way to break the ice, spark their interest and build trust.
Fourthly, compliments and compliments. Giving them a complimentary sample of your product or some sort of freebie makes them feel valued, as though you're doing them a favour. A few nice words never go amiss either, whether it's praising their company's work or the office décor.
Finally, let them feel they are the ones in complete control. Saying you will leave an offer on the table can work wonders, as can the reverse psychology of telling them they're free to decline it but may regret the decision.
Ultimately when it comes to sales, you're selling yourself as much as your product. Confidence comes with experience. The more you pitch, the better you will become.
Know your product inside out
Research the person or company you're pitching to
Establish common ground
Compliments and compliments
Make them feel in control
