Surveys and research have consistently shown that women are less likely to apply for promotions than men. There's absolutely no reason you won't get the job, so go for it.
A closer look at promotion applications show us that men are far more likely to put themselves forward than women. The Harvard Business Review found that men rated their performance 33% higher than women performing at the very same level, and were much more likely to be self-promoters. That self-promotion often pays off. Those who show that confidence are more likely to be offered the job and the higher salary.
So why don't women go for promotion as often as men? Part of the time it could be a confidence issue. Women tend to read the job description and only apply if they meet all the criteria. Men, on the other hand, are said to apply if they meet just two-thirds! Whether it's fear of rejection, thinking there will be more qualified candidates or simply a lack of faith in their own abilities, women often hold back when they absolutely shouldn't.
Some men are overconfident about their abilities, and recruiters can see straight through them. That overconfidence can lead them to think they can play the system, take advantage. Recruiters are far more likely to go for the candidate who is modest about their incredible abilities rather than the one who over-hypes how well they perform.
If you're a woman thinking about applying for a promotion, don't hesitate. You should never be afraid to go for it, because you're probably performing as well if not better than many of the men who will apply. Whatever concerns you have, whatever is holding you back – put that aside and take the chance. More often than you think, it'll pay off.
Men can often over-promote their abilities
Women fear rejection more than men
Recruiters can see through self-promotion
You're more qualified than you think
