You can send out all the marketing emails you want, but if they're not getting the click-throughs, then you're getting something wrong.
Done right, marketing emails are an incredibly powerful tool and can generate huge sales. Done poorly, you not only risk people not clicking through, you may well alienate them and have people unsubscribing in their droves. So what are the things you may be getting wrong?
Let's start from the top with the subject line. If yours is weak, nobody is going to be interested or want to click on it. You need something which is punchy and attention-grabbing without being too showy. Deceptive or overly-promotional subject lines risk setting off the spam filters, so odds are most people won't ever see it.
It could also be the tone which is putting people off. Marketing emails which are too 'salesy' don't go down well, they need to be a balanced split between promotion and information. Customers want to know about your products and where to buy them, but they also want to know how they work, what the benefits are, what's the bigger picture.
Do you include a call to action? If you don't round your emails off by telling people what they should do next, then they won't do it. Something along the lines of 'We hope this has piqued your interest. To find out more or to make your purchase, visit our website or drop us an email today.'
Finally, be conscious of the formatting. If your email is visually unappealing and difficult to read across all devices, then people simply won't bother. Keep things simple, informative and direct and you'll quickly find the winning formula for your business.
You have a weak subject line
Your emails are nothing more than a sales pitch
You don't include a call to action
Your formatting is unappealing
