How to Boost Holiday Sales

Start planning your campaign early. It takes a lot of creativity and planning to put together a holiday advertising campaign. Have all your ads, emails and promotions scheduled for each week of the holiday season well before the season actually starts.

When you're planning your campaign, think about how you can add value for your customers to prompt them to buy. Holiday shoppers are spending large amounts of money and time on gifts, so anything that takes a burden off them is appreciated. Offer free gift wrapping or gift bags. Provide shopper guides to make it easier to find gifts.

Another way to encourage customers to spend more while offering savings is with rewards or bundle packages. For instance, you can offer a free gift if they spend a certain amount. You could also offer 25% off if they purchase a bundle pack, which could be one item they chose along with two or three related items.

Promote your campaigns by encouraging customers to use festive hashtags. Photo contests are a good way to do this. You can also create festive frames for customers to download and use. Make sure the frames are attractive and not overly commercial so people will want to use them.

And finally, make customer service a priority at this busy time of the year. If you're offering major sales, be prepared for the extra traffic on your website which may cause glitches or call for extra website maintenance. Ensure you have enough popular items in stock and ship everything out promptly. Happy customers during the holidays may become loyal customers for the rest of the year!