How SEO marketing can transform your business

Search engine optimisation (SEO) is an essential marketing tool that improves your business's online presence. For a business to stay relevant, promoting through the web is a way to go, and SEO marketing is an integral part of an effective digital marketing strategy.

The number one reason why SEO marketing is essential for your business is that you can attract expansive targeted customers to your website. There are approximately 67,000 people that search in Google every second. With SEO, there is a higher chance of attracting these potential customers to click on your website, thus increasing conversions.

Secondly, 80% of users ignore paid ads in search engines. Therefore, chances are when your website shows up organically; more people will click it. Your website can show up organically below the paid ads on the results page with reliable SEO marketing at no extra cost.

SEO marketing can dramatically boost conversions compared to traditional marketing strategies. SEO marketing improves conversion by 14.6%, while the traditional marketing conversion rate is 1.7%.

Studies show that local SEO marketing is highly effective. In fact, 88% of customers will decide to purchase within 24 hours after a local business search. If your business shows up on the first page in search engines for local users, it will lead to a higher conversion rate.

More companies have implemented SEO in their marketing campaign for the last five years. 61% of businesses have shifted their digital marketing strategy to focus on SEO. Thus, If you want to stay ahead, you must have stronger SEO marketing than your competitors.

In short, marketing is essential for a business to flourish, and SEO marketing is a powerful marketing strategy that can boost your business's performance rate.