Creating A Rock Solid Sales Strategy For Your Start-up

What do you need to identify?
Research and understand your customer's needs, or ask them directly. This is vital to your strategy because understanding their needs and providing solutions ultimately keeps them happy and loyal.

By focusing on a specific area that your product offers solutions for, you may be able to increase your reach while specialising in that niche.

Perfect your pitch, highlighting your knowledge of your customer's needs, and the solutions you can provide. Fine-tune your pitch faster by focusing on niche markets.

How to make it work?
Now that you know your customer's needs, clearly explain the solution you provide, such as what they'll get from your product, how it works, the benefits. Leave no room for uncertainty, tackle any doubts they may have, and ensure you state the risks.

It's sales, so everyone wants to win. Why not make it so that both parties win? This could show to your customers your respect for them, and that you intend to work with them again in the future, building a long-term relationship.

Demonstrations, where possible, give a clear idea of how your product provides the solutions to customer's needs. Focus on the areas that are most prevalent to their needs. Giving a free trial let's them know for sure if your product is right for them or not, as this could help with your customer's decision.

Normally, it's either a yes or a no; there is rarely room for maybe. Follow up respectfully as many times as needed to arrive at a decision. If you get a definitive no, don't bug them anymore; move on to the next customer. In some scenarios, you may have the opportunity to follow up in the future - in these scenarios, manage the customer's expectations for when they could hear back from you.

It's wise to remember that a sales strategy is a guide, as you execute it you'll learn new methods of your own and ways to improve it.