Five Benefits of Social Media Marketing for Business Growth

Social media is a powerful marketing tool, and it's no longer an optional choice for businesses. Social media marketing is not only cost-effective, but it is an excellent way to reach out to almost half of the world's population. Currently, there are 3 billion users of social media around the globe; and people are following more brands than celebrities on their social media platform. Here are five benefits of social media marketing for business growth.

The first benefit of social media marketing is to increase your brand's awareness. There is no doubt that social media has an impressive reach toward new and targeted customers. Through social media, such as Instagram, more people are connected with new brands than ever before.

Secondly, posting on social media will improve your search engine rankings. Although it will not significantly affect page rankings and traffic, 58% of marketers agree that using social media has improved their search engine rankings. It would be best if you also strive to post quality content on your social media page for your followers.

Thirdly, the humanisation factor of social media marketing is able to connect more people with your brand; thus, contributing to higher conversion rates. 51% of marketers claimed that developing a relationship with consumers via social media through comments, video and sharing images showed positive results in sales.

Next, since social media is a networking and communication platform, you can improve customer satisfaction by humanising your brand. Through social media, you can establish better communication between your company and your customers. You can also publicly handle your customers' comments, complaints and suggestions which will, in turn, show your brand devotion in providing superb customer service.

Last but not least, social media marketing will help you to engage with your loyal customer base; hence improving brand loyalty. Through social media, you can regularly engage with your customers without a hassle. In fact, millennials are 62% more loyal to brands that they regularly engage with on social media.

In conclusion, social media marketing is a great way to introduce your brand and company to the world. It is cost-effective, risk-free, and a great platform to gain more potential customers. Although promoting through social media may be your main objective in marketing, you should also place an emphasis on maintaining a great relationship with your customers for consistent business growth.