Twitter Marketing for Beginners: 5 Winning Strategies for Success

Twitter is a powerful marketing tool. Twitter can help build your brand, connect with customers in real-time, and ultimately drive more sales. However, with over 500 million tweets per day, you need to have winning strategies to market your business and meet your social media goals.

Firstly, you need to audit your Twitter account. By using Twitter analytics, you have to determine your hashtag and tweet performance. After an in-depth review of the analytics, you must create a strategy to maximize targeted users' engagement.

While following the latest trend is the fastest way to appeal to Twitter users, you have to stay true to your brand's voice. Staying authentic and consistent in your brand's depiction will create a more impactful persona for the users.

Twitter hashtags are also a great strategy to expose your brand's presence to new audiences. Studies shows that tweets with hashtags gain double the engagement than tweets without. Some brands create specific hashtags to encourage users to share the tweets, thus generating more impressions to their profile.

Besides that, utilizing Twitter ads is also a great way to attract new audiences directly, compared to slowly waiting for an organic reach. Promoted tweets can also show up on other users' timelines that share the same interest as your existing audience.

Scheduling your tweets ahead of time is one of the best strategies in Twitter marketing. You should manage your content wisely, know the right time to post, and schedule a consistent flow of tweets for maximum audiences' reach. Some brands post up to 15 times per day. Of course, posting tweets vary depending on brands, industries, and social media strategy.

Twitter marketing is an excellent way for brands to build their presence in the social media community. Like other social media platforms, Twitter marketing also requires specific strategies to reach the intended audience. Some may say that Twitter is a complicated channel for marketers. Still, with strategic planning and consistency, you can meet your marketing goals.