5 Proven Steps to Improve your Blog Format for Better Engagement

A blog without an engagement is like speaking to an audience with earplugs – it means that your effort is futile. Without engagement, no one is paying attention to your content. To command the attention of your readers and promote engagement, your need to implement several strategic steps to improve your blog format.

Firstly, you will need a captivating title. There are thousands of blogs which highlight the same content as your blog, what makes your content stand out? A killer title. You need a title that piques your reader's curiosity. You can incorporate figures, questions, and buzzwords such as 'epic'.

Secondly, you will need an intriguing introduction. Once you have successfully gained the reader's attention with your title, you have to keep your readers interested in your content. To do this, you will need to build your reader's curiosity. Additionally, you can also use relatable humour, numbers, and paint a picture that sets a tone for your content's flow.

Other than your content, you also have to focus on adding links to your blog. At the end of every post, you can add a section that recommends your other content to your readers. This will keep your readers hooked on your blog and explore other interesting articles that you posted.

Besides that, images and graphics are also a powerful addition to a blog. Study shows that 90% of all the information that enters our brain is visual. Our brain also processes visual effects 60,000 times better than text. Thus, use images such as infographics, product images, and graphs to captivate your readers further.

Finally, incorporating videos in your content is a surefire way to grab your reader's attention. According to a study, users spend 100% more time on a platform with a video. As such, uploading a video that supports your content is hugely advantageous for promoting the reader's engagement.

It is not an easy task to keep your readers engaged with your blog, but it is not impossible. Though it may take some time to produce quality content, it will be rewarding in the long run.