Maximising 'Shopping Holiday' Potential

Black Friday was once a US tradition to start shopping for Christmas the day after Thanksgiving. 11/11 or Singles Day began in China. But now, they're excuses to shop for people all over the world, and they're also a great opportunity for businesses. Some e-commerce sites now have sales almost every month, 8/8, 9/9, 10/10, etc. Consider all these opportunities for promotions and plan your marketing campaign early. Set up a yearly plan and keep targeting customers so they don't forget.

Keep an eye on what your competitors are doing and try to make your promotion more attractive. Companies are bombarding customers with offers during these times, so you need to make sure yours stands out. It also gives you an advantage if you ensure you have plenty of popular items in stock. There are some apps and services that allow you to see if your competitors are out of a certain type of item. If they are, hurry and push yours!

During the biggest shopping days, it may be wise to increase your advertising budget. With competition for views, companies that can afford to pay more get seen more. The chance for widespread exposure at this time may make the extra expense worth it.

Finally, make sure to deliver high quality service. Be responsive to your customers even if you have an increase in volume of requests. If you say you ship out within two days, keep your promise. Add extras such as special packaging or a thank you note to customers. Encourage your satisfied customers to write a review so others will be more likely to purchase your products during the next promotion!