5 Tips to Expand Your Sales Network

Potential customers are often reluctant to provide their contact information, so you need to find creative ways to obtain it. Offer incentives for signing up or creating an account such as a discount or a free gift on a first purchase. A free, educational pdf or an entry into a contest also works as an incentive.

Make sure you're on all the relevant social media networks and posting regularly. It's worth the investment to pay for advertising until you have a sizeable following. Then you can leverage your existing following by offering them incentives to share or invite their friends to join or follow.

Another way to increase your contacts and do some research at the same time is to conduct a survey. Choose a topic that your target audience is likely to be interested in sharing their opinion on and curious to see the results of. Depending on your product and target audience, fun quizzes could also be used in the same way.

Giveaways are a popular way to collect contact details, but their effect can be doubled or tripled if you collaborate with other businesses. In this way, you can put together a more attractive prize package and reach out to customers you would not otherwise have access to.

Events, whether online or in person, are a great way to expand your sales network. By hosting an online event, you can collect sign-ups and raise awareness about your brand. Attending conventions and exhibitions gives you a chance to meet new customers as well as potential collaborators and find out about the competition. Virtual conferences can be used in a similar way. Take every opportunity to make new connections!