A sense of urgency in a sales strategy is great to help customers recognise the solution your product offers to them – showing that you have a deep understanding of their problems, how you can help and nudging them to take the leap now. This is how to use it efficientlly.
Limiting the amount and time for customers to get what you're offering, including added features, increases the urgency around your product and prompts them to make a quick decision.
Announcing an increase of price for your product in the near future or after the offer has ended is a great way to use the sense of urgency. Improving and adding new features to your products increases the value your customer gets. Informing them of the price hike encourages them to make the “now or never” decision to buy.
Customising offers gets you so much closer to a quick sale, especially if your customers are on the brink of being sold to. Throw in a little discount or one-on-one session if they buy your product today.
Showing your customers that you understand their challenges, and providing them with the solution to those challenges is the best sales strategy to have. With the sense of urgency in place, you're guiding them to make a decision that'll be very beneficial to both them and you.
Limited time offers
Announce an increase of price
Customising offers
