Cold emails are usually overlooked and deleted, however, if you do it the right way you might just find yourself with more leads that could eventually become paying customers.
The best way to do this is to personalise your emails. This is the key to getting prospects to click on it. Identifying your prospects and focusing on their needs helps you create an email that'll resonate with them. Give it a personal touch and show you genuinely care, what is at risk, and that you really want to help them.
Cheesy email subjects put people off and earn an immediate delete. What a good cold email needs is an attention-grabbing subject. This will vary according to the person you're targeting, hence the importance of identifying prospects. But attention-grabbing subjects are better if they're personal, authentic, and clear.
No one has time and really wants to read about who you are before being interested in buying your product – get straight to the point. The first paragraph should be kept short but informative -meaning that your focus should be on them rather than what you're selling. If people read past the first paragraph it means their interest has peaked.
Don't drown them in numerous CTAs. It's confusing and will cause the recipient to be frustrated leading them to close and delete the email with no actions being taken. Stick to one CTA per email, and in the following correspondence have another. Using only one CTA allows them and you to focus on getting them started and taking the first step.
Cold emails when done right can rake in more leads and sales than many think. The ways to do it effectively aren't a mystery, it's just about switching things up and catering to what your prospects need.
Personalised emails
Attention-grabbing email subject
Getting straight to the point
Each emails should have only one CTA
