It's unheard of nowadays for companies to not invest in marketing. All companies should know that marketing works to link businesses and customers. It's about nurturing their thoughts, educating, and convincing them to buy.
The best way to engage with your customers is through marketing. It allows the conversation to go on. Give them new content that's interesting and time-worthy. Of course social media is best used for this. Not only do you get new information out to your customers but you're able to engage with them, making them feel appreciated.
Related to engagement, marketing also helps businesses build their relationship with customers. It's a simple cycle really, marketing shows your customers what you promise to deliver to them. When you deliver what you promised and in a timely manner customers trust you and your brand. When there is trust, customer are more willing to buy your product again.
The most obvious reason for marketing to not be an option is the fact that it increases sales. It's ultimately promoting your products using various mediums, and once its out there and advertised, the chance of sales increases. Well-executed marketing triggers a purchase decision and the word about a good quality product will spread like wildfire.
A no brainer is that if your rivals are using marketing, you should know how important it is. Marketing allows you to gain a competitive advantage over your competition. A simple research into what your customers are looking for and delivering better quality products puts you a step ahead of them.
So, whether you're old or new to business, always invest in marketing. It's a sure fire way to get the word out about your product and get your revenues skyrocketing.
Engagement with your customers
Build your relationship with customers
Increases sales
Gain competitive advantage
