Everyone has their own reasons for attending seminars and conferences. Some may find them a nuisance, but they hold a lot of benefits.
Networking is one of the main reasons to attend these events. It allows you to meet people who share common interests in the same industry. It also allows you to get a better idea of the new progresses, innovations and inventions that are in the making. Conferences are also a great place to meet new people in fields that differ from yours. Networking puts you on the map and increases your brand visibility which benefits your company.
These events are especially good for expanding your knowledge and finding a solution for a problem you might be currently facing in the workplace. In conferences people share their findings, equipment, systems and lots more. In seminars you're usually there to learn something that is not readily available anywhere else. Gaining new knowledge and finding new solutions helps your company deal with its own issue efficiently and at a faster pace.
The other benefit of attending these events is the chance to present your own accomplishments. It gives you the chance to get honest feedback from experts in the field and those from the consumer side. If someone has no technical knowledge in your business but understands why your product is useful, it shows that your product is a success. Presenting and getting feedback allows you to grow and strengthens your product.
Events like these are of great benefit to companies because any development to a member of the organisation helps the development of the company.
Networking means meeting people in the same or different fields
Expanding your knowledge and finding a solution for a problem helps the issues of your company
Presenting your own accomplishments and getting feedback allows for improved products
