The first great strategy is identifying customers' problems clearly. Their problems can be obvious and hidden. As a solution provider you'll need to dissect and understand truly what problems your customers will pay to solve.
Another strategy is to know exactly what your customers get by buying your product. Listing down ideal customers that'll benefit from it will give you a clear idea on who your target market is and how you can sell them the solution that'll solve the problems they're facing.
In any business there'll be competition. You need to know what sets your products and services apart from your competitors. Know this inside and out from the benefits, and results your customers will get by getting your product.
Social media marketing is a great strategy for you to use to increase your revenue. This does not only mean paid advertisements. It's something as simple as engaging with customers and building relationships. These platforms give you access to people from all over the world and what's even better is that it's completely free!
These strategies are great for all types of businesses. When you have a rock solid sales strategy that incorporates these proven strategies, you'll find your sales numbers increasing.
Identifying the problems clearly
What your customers get
What sets your products and services apart
Social media marketing