There is so much more to a brand than it's logo and visual element. It's easy to get carried away with the non-important, surface-level aspects that serve very little to the success of a brand.
A great way to build a successful brand is to get testimonials. Besides listening to what family and friends have to say, customers will search for what other people have said about a brand. Using that information they'll make a decision on whether or not to buy your products. So getting testimonials from people who have purchased your products can build your brand.
Another great way is to create an emotional connection between your customers and your products. Businesses study the desires and struggles of their target market, use this knowledge to build an emotional connection where your target market's desired feeling is achieved by purchasing your products.
Perhaps the strongest method is to focus on creating value for your consumers. This has to be genuine though, customers will be able to see right through your tactics and false-care. Give them something of value more times than you ask for anything in return, it can range from a free product/consultation session to articles that'll help them through their current state.
Consistency is key to creating a successful brand. When you consistently deliver what you promise, you will gain more trust from your customers and, in the process, their loyalty.
Understand that it's not just about ranking. Look for what makes you different and cater to the needs of your customers. That should be your focus. Trying to chase the number one spot will have you stray from your values and you'll lose sight of what is truly important – your customers.
Building a successful brand is about the experience your customers have. If they resonate with you, you'll grow. If they call your bluff you'll fall.
Get customer testimonials
Create an emotional connection
Create value for your consumers
Be consistent
Don't focus on ranking
